Staying relevant as a company is essential no matter what, but in the fast-paced world of e-commerce, it’s the literal lifeblood of your business. When you’re selling online, you need to make sure that your current customers keep you in mind, that new customers find you, and that you continue to grow as a business.
The future is bright for e-commerce, but you have to know how to harness its power. Here are five practical ways that you can grow your e-commerce business:
- Dealing with abandoned carts
Companies often lose customers when they reach the shopping cart. Often, people will add desired products to their cart and then balk when they see they total or the shipping costs, or just lose interest.
To encourage buyers to come back to their carts, we recommend using automated emails that trigger when a person closes the page their cart is on. If you’re not taking advantage of this, you’re leaving plenty of money on the table. There’s something to the tune of $4 trillion worth of products that never make it past the shopping cart.
- Create content your customers want to read and deliver it consistently
Even if your company is not focused on content creation, it’s something you should still do to make the most of your digital reach. Becoming a content expert will attract new customers to your pages and will keep you ahead of the competition. VeryVoga uses fashion-focused blogs to suggest outfits, styling tips, or upcoming trends that keep their customers better informed. This helps them turn casual readers into repeat business.
- Use social media
Many companies shy away from social media since they don’t feel that they understand how best to use it. The best way to look at social media is as an open conversation with your customers. This is the best way you have to control the conversation and to keep customers interested in what you have on the go. JJ’s House has created a robust social media following by using the right platform for their product and posting regularly. In the case of JJ’s House, they focus on a visual medium—Instagram—since it allows them to use high-quality photos of their products to appeal to customers.
- Make your website mobile friendly
It’s not enough these days to merely scale down your website. Instead, you have to make sure that your site is a fully responsive mobile that is intuitive and user-friendly. This is especially important when it comes to e-commerce. Customers coming to your site want to feel confident in your businesses’ capabilities before giving you their money. If they have to pinch-and-zoom all over your mobile site, we can promise they won’t be feeling this way.
Invest in a mobile-friendly e-commerce platform that makes shopping from mobile devices a breeze to take advantage of the vast swath of the population that spends plenty of time shopping on-the-go.