Instagram is becoming a force to be reckoned with in the world of social media. This photo sharing app has evolved and grown over the years to become a marketer’s dream tool. Everyone from individual influencers to multi-million dollar corporations is using the service for purposes like building a loyal audience for their blog to selling more products.
There’s definitely money to be made here, but the key is to be social. Having a lot of Instagram followers gives you a greater chance of being seen. Engagement, or how often people respond to your posts, is also important. Keep reading below to discover how to grow a large Instagram page and to make money with it.
- Post Regularly.
One of the first things you should be doing if you want to attract followers is to post regularly to your account. While opinions may differ, a general rule of thumb is to post at least once a day in order to gain some traction.
Consistency in posting helps your content to make it through to the top of the timeline, based on Instagram’s algorithm. Once you begin posting on a predictable schedule, you can also utilize an automated service to help you get Instagram followers automatically.
- Use the Right Hashtags.
Hashtags are gold when it comes to finding and attracting relevant followers for your brand. They create a roadmap for people who are looking for or interested in a particular topic. The trick is to find hashtags that align with your brand and appeal to the type of audience you hope to gain. Users love hashtags on Instagram.
In fact, it’s smart to use multiple tags for each post. Adding a geotag, or location tag, can increase your engagement even further. The more people feel they have in common with your brand, the more likely they will be to follow you. You can use up to 30 hashtags per post, but nine or 10 is usually a good number to shoot for. Creating your own hashtag around a product or campaign is an even better way to build community.
- Post Strategically.
Another key for getting relevant followers to see your content is to post at strategic times. There’s no one best time for everyone. Finding your sweet spots will likely involve some trial and error.
You can discover when your followers are most active, along with other useful analytics information, through your Instagram Insights. This tool is available to anyone with an Instagram business account and is built into the platform. It gives you a picture of data related to your followers, posts, engagement rate and other performance metrics. The more you know about your followers and the type of content they engage most with, the better decisions you can make regarding future posts and campaigns. While you don’t need to live by your analytics, it is smart to pay attention to them regularly in order to monitor changes and make adjustments accordingly.
- Engage Your Followers.
The more engagement you have with your followers, the better. First of all, they’ll be more likely to continue to check out what you have to offer if they feel invested in your brand and are confident you’ll take the time to recognize them. So be sure to always like and reply when they comment on your posts. It also helps to have more active followers because doing so rewards you through Instagram’s algorithm.
The more engagement you have, the more your content will be shown to fans and potential followers. There are tons of ways to get creative when it comes to engaging your followers, too. For example, you can host a contest or feature fans using your products. Don’t forget to leave your own comments on users’ posts. People love to be recognized. Be sincere in your interactions, and you’ll discover more folks will flock to follow you.
- Cross Post on Other Platforms.
If you’ve built a presence on other social media platforms, it’s wise to use the hard work you’ve put in there as leverage to gain more followers on Instagram. You can easily and automatically share you IG posts to other sites like Twitter, Facebook and Tumblr.
Don’t forget other internet real estate you may have such as your blog or website. Embed your Instagram feed in those places so your readers can come check out your posts.
- Explore Ways to Monetize Your Account.
Once you have followers and engagement, it is possible to make money on this platform. You can even make a full-time income on Instagram. Plenty of people are doing it. You can partner with brands who align with your niche to provide sponsored content or even collaborate with companies in other ways. Influencers might take over a brand’s account for a day or make a fun video for their Instagram Stories feature.
Affiliate marketing is also big on Instagram. Sign up to promote other people’s products, and you’ll earn a commission on sales you refer. If you have a product or service of your own, Instagram can be a profitable way to promote it. Many users sell their digital products, photography or photo filters, as well. These are just a few of the more popular methods for making money with Instagram.
Hopefully, you now have an idea of what it takes to grow your Instagram following and earn an income through the service. As with any endeavor, some research, time and dedication are needed. However, it truly is possible to profit from Instagram.