For people who love it, trading can be a fascinating world, but does that translate to blogs? Not necessarily.
It can be difficult to create a trading blog that conveys a sense of interest, which in turn makes it difficult to build an audience, so what should you do to spice up your trading blog?
Below are some tips that can help you appeal to more readers by engaging them and piquing their interest level, even when they might see the general subject of your blog to be somewhat dull.
Keep Content Fresh and Timely
When you have a trading or general finance blog, time is of the essence. One of the biggest reasons bloggers fail is because they don’t blog enough, and that is even truer when it comes to trading blogs because things can change every minute in the industry.
If you want to turn your trading blog into something that feels more exciting and draws in a larger audience, keep it timely. Frame it as an up-to-the-minute news site where people interested in trading and finance can go at any given time and get the newest information.
One of the primary things that separate bloggers who make money from bloggers who don’t is the ability to dig in and post frequently.
Most people who are going to read a trading blog likely have at least some surface interest in the topic, and many of them might have a lot of knowledge in this area. Therefore, you need to write content that goes well beyond the surface and adds to their knowledge.
The deeper you can go on specific topics and delve into the complexities, the more it will likely resonate with your audience.
Simply skimming the surface on a trading blog isn’t going to cut it, because your audience more than likely knows all the basics, and even if they don’t, they can get it elsewhere since there is no shortage of blogs covering these topics.
Use the Real World
There’s something you can offer that no other blogger can, regardless of their trading knowledge and expertise: your experiences.
Use your experiences to create compelling, engaging and readable posts.
Use your own trading stories and don’t be afraid to share your failures as well as your successes. These personal anecdotes will resonate with your audience and also add more interest to your blog.
Choose a Niche
If your blog is focused on trading in general, you’re doing yourself a disservice. Instead, try to find a niche where you can become an authority. This will help you create content that’s more tailored and relevant to your audience, and you’ll become a specialist.
Specialized articles are going to be much more interesting to an audience than general trading articles they can find on any financial site.
As a final note, when you’re writing for your trading blog, don’t be afraid to add in a little controversy. Have strong opinions and share them using your unique voice. Your readers will appreciate it, and you’ll be able to develop a following that enjoys a fresh perspective on finance and trading.